Print Graphic Design

  • Direct Mail Programs with the ability to target market mailing list
  • Brochures
  • Pocket Folders with inserts or pages
  • Newspaper and Magazine Ad Design
  • Labels and Forms
  • Banners
  • Trade Show Exhibits


  • Brand Identity
  • Logo Design
  • Letterhead, Envelope & Business Cards

Marketing & Media

  • Marketing Strategies
  • Award Winning Radio & Television Writing and Producing
  • Media Placement – Electronic, Print, Digital
  • Nielsen Subscriber
  • Public Relations


  • Web Based Marketing
  • Retargeting, Geo Fencing &
  • Pay Per Click online advertising
  • Website Development

Promotional Products

  • Specialty Products
  • Apparel
  • Printing, Kitting and Fulfillment Services


  • Billboards, Bus Huts
  • Signage
  • Outdoor Media

About us

Jeff Heiniger

General Manager

Jeff joined Ad Lab in July 2015 and has over 20 years of advertising and marketing experience. In his free time, Jeff enjoys spending time with his wife Molly and son Eli, as well as their extended family and friends. In addition to Eli’s activities, the family enjoys hanging out by the pool, going to the lake, and traveling. The most common destination is visiting family on the beach in Florida. Jeff and Molly also enjoy going out to dinner at many of Fort Wayne’s great local restaurants.

Turner Watson

Creative Director

Turner worked in radio for twenty-plus years mastering every aspect of the medium before transitioning into advertising. Dabbling in screenwriting, he earned a top-100 finish in HBO’s Project: Greenlight contest and has turned his social media expertise into Tweets appearing on programs like The Tonight Show With Jimmy Fallon and Tosh.0. He brings a handful of Advertising Federation awards to his role as Creative Director at Ad Lab and frequently violates the company’s dress code, code of conduct, and various other guidelines.

Charlotte Freeman

Marketing Director

Charlotte has over three decades of local Fort Wayne media experience. She knows the importance of listening to clients and doing the research to help them achieve success. She has been with Ad Lab since 2008. Family and a healthy lifestyle are so very important for her, with two daughters, five grandchildren and one big dog, every day is an adventure. Positive attitude, integrity and a winning smile makes for a good life.

Rick Porfilio

Art Director

Ad Lab has a long tradition of creating innovative print, marketing and advertising materials. For 28 years Rick has been the Art Director and Graphic Designer at Ad Lab. Rick is married to his wonderful wife Jessica and they have two beautiful daughters, Amelia who works at Walt Disney World as a photographer and Gianna who is a Freshman at Ball State University. As a family they enjoy traveling, watching racing, and all things Disney.

Debbie Upton

Office Manager

Debbie joined Ad Lab as Office Manager in early 2016 with over 23 years in finance, customer service and management experience. Debbie along with her husband Patrick, two sons Jared (former USMC, IPFW), Austin (IPFW) and two dogs Trouble and Elsa, love to go to concerts, riding the Harley, cruise the Caribbean, camp and go boating with friends and family.


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