Our president and GM has over 20 years of advertising and marketing experience, spinning that know-how into successful multi-media campaigns for Ad Lab’s clients. If he’s not on the phone or in a client meeting, you’ll likely find him on a golf course or vacationing in Florida. Or on a phone with a client on a golf course in Florida. Jeff’s a multi-tasker, and probably just landed a new client in the time it took you to read this.
Twenty-plus years in radio, a Top-100 Finalist in HBO’s Project: Greenlight screenwriting competition, a one-time standby alternate contestant for Survivor, writer for the Bound.io digital story app, and Social Media contributor to the likes of Tosh.0 and The Tonight Show With Jimmy Fallon, our Creative Director’s proudest achievement (other than devising award-winning creative advertising campaigns for Ad Lab’s clients) might be shredding the Ad Lab dress code and employee conduct handbook while sprinting down the office hallways, cackling with glee.
Rick has been bringing his creative vision to Ad Lab’s print and digital advertising campaigns for over 29 years. Twenty. Nine. Years. You don’t last that long as Art Director unless you adapt to rapidly changing technologies and mediums…but it doesn’t hurt to also have a vivid imagination. Rick must’ve passed that on to his daughters, as one of them currently works as a photographer for one of the most imaginative places on Earth: Walt Disney World. A chip off the ol’ block!
If Ad Lab’s Office Manager could find a way to ride a Harley to the Caribbean to attend a loud concert with her husband and dogs, well…she would. In the meantime, she keeps our ship sailing smoothly through the meetings, scheduling, billing, vendor relations, payroll, etc. that she handles with the grace and ease that comes with over 23 years of finance, customer service, and management experience.
Many Ad Labbers have experience on both sides of the marketing equation, and Heather is no exception, having placed buys on television programs like American Idol…and also trying out for American Idol, which she did at the tender age of 19. And while she didn’t win that contest, she did win a Richard A. Ludwin scholarship in her senior year at Miami of Ohio. Talented AND smart. That’s Heather for you.
Social Media Specialist
Social Media expert Laurel almost…ALMOST…had a much more glamorous career. She made the final round of interviews to drive the Oscar Meyer Wienermobile. When that dream fell by the wayside, she committed herself to consuming every conceivable bit of information on the internet, and bringing her stats and social media know-how to bear solving problems for Ad Lab’s clients. It also made her crazy good at bar trivia. (Seriously, don’t test her. You’ve been warned.)