Print Graphic Design

  • Direct Mail Programs with the ability to target market mailing list
  • Brochures
  • Pocket Folders with inserts or pages
  • Newspaper and Magazine Ad Design
  • Labels and Forms
  • Banners
  • Trade Show Exhibits


  • Brand Identity
  • Logo Design
  • Letterhead, Envelope & Business Cards

Marketing & Media

  • Marketing Strategies
  • Award Winning Radio & Television Writing and Producing
  • Media Placement – Electronic, Print, Digital
  • Nielsen Subscriber
  • Public Relations


  • Web Based Marketing
  • Retargeting, Geo Fencing &
  • Pay Per Click online advertising
  • Website Development

Promotional Products

  • Specialty Products
  • Apparel
  • Printing, Kitting and Fulfillment Services


  • Billboards, Bus Huts
  • Signage
  • Outdoor Media

About us

Jeff Heiniger


Our President and owner has over 20 years of advertising and marketing experience, spinning that know-how into successful multi-media campaigns for Ad Lab’s clients. If he’s not on the phone or in a client meeting, you’ll likely find him on a golf course or vacationing in Florida. Or on a phone with a client on a golf course in Florida. Jeff’s a multi-tasker, and probably just landed a new client in the time it took you to read this.

Turner Watson

Creative Director

Twenty-plus years in radio, a Top-100 Finalist in HBO’s Project: Greenlight screenwriting competition, a one-time standby alternate contestant for Survivor, writer for the digital story app, and Social Media contributor to the likes of Tosh.0 and The Tonight Show With Jimmy Fallon, our Creative Director’s proudest achievement (other than devising award-winning creative advertising campaigns for Ad Lab’s clients) might be shredding the Ad Lab dress code and employee conduct handbook while sprinting down the office hallways, cackling with glee.

Rick Porfilio

Art Director

Rick has been bringing his creative vision to Ad Lab’s print and digital advertising campaigns for over 29 years. Twenty. Nine. Years. You don’t last that long as Art Director unless you adapt to rapidly changing technologies and mediums…but it doesn’t hurt to also have a vivid imagination. Rick must’ve passed that on to his daughters, as one of them currently works as a photographer for one of the most imaginative places on Earth: Walt Disney World. A chip off the ol’ block!

Debbie Upton

Office Manager

If Ad Lab’s Office Manager could find a way to ride a Harley to the Caribbean to attend a loud concert with her husband and dogs, well…she would. In the meantime, she keeps our ship sailing smoothly through the meetings, scheduling, billing, vendor relations, payroll, etc. that she handles with the grace and ease that comes with over 23 years of finance, customer service, and management experience.

Heather Nihiser

Media Director

Many Ad Labbers have experience on both sides of the marketing equation, and Heather is no exception, having placed buys on television programs like American Idol…and also trying out for American Idol, which she did at the tender age of 19. And while she didn’t win that contest, she did win a Richard A. Ludwin scholarship in her senior year at Miami of Ohio. Talented AND smart. That’s Heather for you.


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